• Project Cannonball

    A cannonball is joyous and purposeful. It requires research, confidence, and coordination. By nature a big splash is designed to make waves as it takes you out of your comfort zone. And sure, it will not thrill all those on the sidelines when little specks of water inevitably sprinkle the air. You can do it; you can make the leap!

  • About

    Born an artist, Sarah Feingold decided the best way to protect creative folk like herself was to attend law school. She then cannonballed into Etsy as the 17th employee and first lawyer. For nearly a decade, she played an integral role in scaling Etsy from an inconspicuous startup to a publicly traded company. Today, Sarah is Vroom's General Counsel. An international speaker, Sarah motivates others on how confidently create and dive into opportunities.



    Personal Mission Statement

    I empower the dreamers, partner with the doers, educate the thinkers, and inspire the aspiring. But, most importantly, I hold hands with my spouse, sing with my child, and melt metal with fire.

  • Testimonials

    Your keynote talk at the New York State Bar Association Committee on Women in the Law Annual Meeting was so inspiring and people were starstruck! You are the coolest speaker we ever had. I really want to thank you for all the thought and effort that went into your presentation. It framed the day perfectly. You empower women every day.

    - Carol Villegas, Co-Chair NYSBA Committee on Women in the Law Annual Meeting

    I attended the networking event last night, and I wanted to tell you that I really enjoyed your talk. Women at all stages of their careers can use encouragement and inspiration to think big and take risks. Your career path has certainly embodied those elements. Thanks for sharing your story.

    - Anne-Marie C. Yvon, Ph.D.

    Words cannot express how powerful your presentation was last night. I am already looking into creating opportunities to write articles on trademarks for startup companies or fashion designers. You are a very positive person and incredibly inspirational. Thanks again for a great talk.

    - Francesca M. Montalvo, Esq.

    We were thrilled to have Sarah launch the Karen DeCrow Lecture Series. Sarah's lecture was humorous, relatable, deeply personal, and extremely engaging. She connected with all of the attendees, regardless of their age or experience, and offered some universal lessons from her experience. We have received nothing but positive feedback.

    - Julia Martin, President, CNYWBA

    Thanks for presenting the keynote talk at the NYIPLA women's event. It was very enlightening and I received great feedback. I am happy to hear you are an advocate of encouraging STEM careers to young women.

    - Pina M. Campagna, Esq. Carter, DeLuca, Farrell & Schmidt, LLP

    I had the pleasure to attend Sarah Feingold's NYIPLA talk. I was prepared for a long, lackluster, attorney presentation but was pleasantly surprised and so entertained that I wished that Sarah's speech was longer. I was inspired listening to how we need to create our opportunities and use our talents and our networks to their fullest potential. As a metal artist I was also excited to be able to connect on an artistic level. A truly inspiring evening.

    - Joanne M. Cohen

  • Connect



    Sarah's Website

  • Contact

    How can I add to your cannonball event?